Brand Questionaire

Banding Questionaire

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Your Name

First Last

Phone

Current Website

Market & Audience

Industry*

Target Audience Age

Target Audience Income

List of Competitors

Company Name

Website

How do they find and learn about your brand?

Which of these best describes what you sell?

What type of marketing is most likely to influence a customer's buying decision?

Brand Values

Company mission statement:

This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

Product/services positioning statement:

This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example:

Benefit of your product/service:

Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

Five words that represent your brand:

Think about your brand’s personality. How would you describe it? Example: Sincere, Exciting, Competent, Sophisticated.

Three messages your brand needs to communicate:

Why does your brand matter? These messages should be relevant to your target audience.

Value proposition:

How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

Brand Attributes

The following questions will dive into the essence and identity of your brand.

How does your brand’s image fall between these opposing characteristics?

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Colors

What colors represent your brand?

Reds

Oranges

Yellows

Greens

Blues

Purples

Limit selection to 3. These are just a starting point.

What colors would you not like to see?

Reds

Oranges

Yellows

Greens

Blues

Purples

Limit selection to 3. These are just a starting point.

Which color pallet style do you identify with?

Monochromatic

Analogous

Complementary

Split-Complementary

Triadic

Tetradic (or Double Complementary):

Limit selection to 2. You can use these palettes as a starting point and we'll adjust them according to your needs. Each type offers a unique visual appeal and can be used for different purposes depending on the mood or message you want to convey.

Emotions

What words would you use to describe your brand’s image?

Innovative

Traditional

Luxurious

Economical

Reliable

Unpredictable

Eco-friendly

Industrial

Minimalist

Extravagant

Youthful

Mature

Global

Local

Transparent

Mysterious

Authentic

Imitative

Accessible

Exclusive

Select all that apply.

What words would you not want used to describe your brand’s image?

Pioneering

Time-honored

Opulent

Cost-effective

Dependable

Capricious

Sustainable

Mechanical

Streamlined

Lavish

Fresh

Seasoned

International

Community-focused

Candid

Enigmatic

Genuine

Derivative

User-friendly

Restricted

Select all that apply.

What attributes and/or emotions do you want associated with your brand?

Trustworthy

Passionate

Empowering

Dynamic

Joyful

Resilient

Adventurous

Nurturing

Visionary

Authentic

Playful

Confident

Compassionate

Energetic

Serene

Bold

Inspiring

Loyal

Optimistic

Grounded

Select all that apply.

What attributes and/or emotions would you not want associated with your brand?

Credible

Enthusiastic

Uplifting

Versatile

Delightful

Tenacious

Curious

Supportive

Pioneering

Genuine

Whimsical

Assertive

Sympathetic

Vibrant

Tranquil

Fearless

Motivating

Steadfast

Hopeful

Rooted

Select all that apply.

Abstract Values

To answer the following questions, use your imagination to think of your brand in unique situations.

How would you describe your brand to a friend?

How would you describe its style?

What actor/actress would be perfect to play your brand? Why?

Age? Gender?

What animal would represent your brand?

Design

Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.

Which one of these logo formats do you believe best represents your brand?

Logotype: This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.

Pictorial Mark: This mark includes literal or representative imagery to symbolize your brand.

Abstract Mark: This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.

Emblem or Enclosure: This features the name or initials of the company, usually as part of a pictorial element or shape.

23. Which one of these logo styles do you feel best represents your brand?

Web 2.0: Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.

Contemporary: Common elements include fresh colors, stylized imagery and clean type.

Classic: Common elements include timeless colors, literal imagery and traditional type.

Detailed/Stylized: Common elements include detail, textures, flowing lines and distinctive type.

Complex illustration: These include a hand-drawn feel depicting a scene or character.

What style of font do you feel best represents your brand?

Serif

Slab Serif

Sans Serif

Script

Blackletter

Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time.

This field is for validation purposes and should be left unchanged.

Banding Questionaire

Market & Audience

Brand Values

Brand Attributes

Colors

Emotions

Abstract Values

Design

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