Fly Guys Pizza

The Situation

Develop name and brand for a new line of pizza sold in the convenience space

In an already crowded pizza marketplace, a new and memorable name needed to be developed to attract retailers and consumers attention

No previous reference point for the brand for B2B retailers or B2C consumers existed

Product needed B2B sales materials, equipment design to ensure sales program had a successful launch

Product also needed to be ready for B2C sales with attractive product packaging and point-of-sale displays

Our Approach

Get Creative

Identified a quick, fun, and memorable name for the product – Fly Guys Pizza

Created equally as appealing visual brand identity

Developed a fun story to further build the brand

Sales collateral, signage, and training materials were developed to ensure buy-in from convenience retailers

Attractive packaging, point-of-sale displays and equipment were created to entice consumers to try a new foodservice offering

The Results

Slam Dunk!

Delivered the new and exciting pizza brand name – Fly Guys – to the B2B and B2C markets with success

Created a new brand identity with a new logo, and brand graphic guidelines

Product packaging, equipment, point-of-sale signage, and collateral gained instant market recognition


Develop name and brand for a new line of pizza sold in the convenience space for McLane Co. subsidiary CVP

  • Strategy

    Naming, Branding, Messaging

  • Design

    Collateral, Packaging, Point-of-sale Displays, Signage