KINEXO

The Situation

Eliminate post-merger brand confusion, educate parent company about capabilities, and maximize market opportunity

ITI-FAC was a company created and named after a merger by simply combining two previous company names

The company was suffering a massive identity crisis and the merger, resulting in flat sales

Customers, vendors, service providers, and even employees were confused

Internal communications and operations were segmented and siloed

External communications and sales presentations were overcomplicated and confusing

Existing reputations of both companies had to constantly be combatted

Our Approach

Get Creative

Renamed, rebranded, and repositioned the company as KINEXO

Identified, defined, and developed messaging around their service offerings

Educated their new parent company about KINEXO and their services

Eliminated confusion, and previous reputations, while creating excitement in the marketplace around the new brand

Leveraged media (earned and paid) to establish industry leadership and increase brand awareness

The Results

Slam Dunk!

Revenue increased by 15% YOY in two years following rebrand (under 5% three years before)

An educated, excited, and supportive parent company

Increased brand awareness and share of voice

A strong culture and a united company, eliminating “us vs. them” attitudes and thinking

Record high profits and industry position

Task

Eliminate post-merger brand confusion, educate parent company about capabilities, and maximize market opportunity

  • Strategy

    Research, Marketing Strategy, Naming

  • Design

    Branding, Creative, Web, Media, Digital, PR, and Video

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