Please provide some insight to what you see as your site's main purpose and how you need it to function to support your goals.
Ex: form fills, buying my products, signing up for an account, consuming content, linking and sharing, interacting and engaging, calling my business, getting direction to my location, downloading my resources, applying for a job.
Age Range, Gender, Interest, Service Needs, Affinities, Region, Income level, Education Level, Marital Status etc. The more detail the better.