ShakeWell Creative has an established track record of developing thoughtful and effective brands and marketing programs for a variety of businesses and nonprofit organizations. Our approach to any project or working relationship is rooted in a core process that takes steps to clearly define the client’s scope of work and properly align and apply our agency’s talents.
The shake is what drives us. Businesses come to ShakeWell because they are ready to shake things up.
Not every project is in our wheelhouse, and we are seasoned enough to know what we do well. The first step of any project is to examine the scope and ensure that it’s within our purview.
Over the years, we’ve learned to identify four key pillars that ensure our agency is a good match. If we aren’t the right fit, our goal is to recognize that early and not waste anyone’s time.
The discovery phase is key to enable our team to fully understand the business or marketing challenge, the audience and market landscape, and key data findings so we can properly diagnose problems, identify opportunities, and strategically develop a plan of action. It can involve research, meeting and interviewing key players, and even analyzing what other businesses and organizations have done in similar situations.
Once we have a clear understanding of who the client is, what they do, how they do it, and why they’re different, we formulate goals and a plan to achieve them.
Goals are set, the plan is in place, and the budget is approved. Now it’s time to shine and create – which is not a solution, but rather a process. To do this, we adhere to the following agency philosophy: Evolve daily. Be different, informed, authentic, and fiercely creative. Then we get to work.
Along with project/client leadership, we develop benchmarks to measure success so we can evaluate and refine as needed.
To learn more about our team, work, and services, please contact us.